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From “just another newsletter” to a $19,100 sales engine
Danny Bauer
June 22, 2025 • Estimated Reading Time: 5 minutes
In partnership with
Hey — it’s Danny.
Since I’ve launched this newsletter, readers have been asking if I would start a mastermind for edupreneurs and Former Educator Founders.
Okay.
But first, I have some great links for the week and a quick story …
Read on to learn more.
OFF CAMPUS
✅ YES Please. What Altman, Musk , and other bright minds in AI told founders to build next. Read the Y combinator AI Startup School Day 1 and Day 2 summaries.
👀 Wait and See: Here’s how some legacy companies have approached their digital transformation. Do you have a tech strategy?
🙈 Oh God. AI is resorting to blackmail in controlled tests.
🧠 That’s smart: How to turn your email feedback into cash.
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THIS WEEK’S LESSON
A few months ago, I made a quiet but powerful decision:
Lean into category design as hard as I possibly could.
Not just talk about it. Not just name-drop “POV” in passing.
I mean live it.
Everything I created — podcast episodes, tweets, newsletter sections, even the jokes in the Ruckus Roll Credits — got filtered through one lens:
Does this deepen the belief that Ruckus Makers Do School Different?
I didn’t change the offer.
I changed how I framed it.
The result in just the last few weeks?
Five new members joined the mastermind — $17,500 collected (and more calls lined up).
Eight new premium subscribers on Substack — $1,600 ARR added this month.
More sales calls booked than I’ve had in a long time — and the conversations are easy, because people already believe.
Literally 100% of my new clients have said, “I want to Do School Different.”
And here’s what is wild …
None of this came from “working harder.” It came from writing better.
Writing with a sharper hook.
A clearer POV.
More structure.
More value in every scroll.
That’s what happens when you stop competing in an existing market … And you design a Category of One.
Now it’s your turn …
If you’re done blending in…
If you’re tired of building alone…
If you believe your ideas deserve their own table...
Then apply for the Edupreneuring Mastermind.
We’ll help you:
Clarify your POV
Define a category only you can own
Build a company that leads — not follows
Only 12 seats. We launch in August. And we’re moving forward only if 5 founders commit.
This isn’t a business as usual. You won’t find a Facebook ad on this topic. It’s also not some bullsh*t path to 7-figure business …
This is a legendary leap for Former Educator Founders ready to be seen as the only option.
POP QUIZ
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