• Edupreneur.ing
  • Posts
  • 🏴‍☠️ My most popular LinkedIn post this quarter and why it worked

🏴‍☠️ My most popular LinkedIn post this quarter and why it worked

Author

Danny Bauer
November 24, 2024 • Estimated Reading Time: 7 minutes

In partnership with

Hey — it’s Danny.

You ever wonder why a post seems to take off on social? This issue I’m going to unpack the best performing post from the quarter.

In today’s email:

  • My top performing post from the quarter: And why it worked.

  • How to write compelling ad copy: Even if you aren’t running ads, copywriting is copywriting and you’d be wise to study it.

  • Better questions to ask on a sales call: Specific > general.

First time reading? Sign up here.

OFF CAMPUS

A MESSAGE FROM HUBSPOT

Discover 100 Game-Changing Side Hustles for 2025

In today's economy, relying on a single income stream isn't enough. Our expertly curated database gives you everything you need to launch your perfect side hustle.

  • Explore vetted opportunities requiring minimal startup costs

  • Get detailed breakdowns of required skills and time investment

  • Compare potential earnings across different industries

  • Access step-by-step launch guides for each opportunity

  • Find side hustles that match your current skills

Ready to transform your income?

THIS WEEK’S LESSON

My most popular post this quarter (and why it worked).

I wrote the post below on October 30th and I’m sharing it so you can write something similar.

According to Shield it has been my most engaging post this quarter with 1.1K impressions, 29 likes, and 24 comments after 3-days.

I only compare my posts to myself because that’s the kind of game I’m playing. I’m sure there are readers of this newsletter who have had better “performance,” but that doesn’t matter.

The game I’m playing is against myself and I hope to show you why it worked so you can apply it to your content if you choose.

So why did it work?

Compelling Hook. “I matched last year’s revenue and exceeded profits in Q3 this year.”

This is a topic that Former Educator Founders would want to read because we all are interested in growing our businesses.

Unexpected turn. “But that wasn’t my greatest success.”

The story then turns to a description of a Bill’s Monday Night Football game with my family.

Real vulnerability. “But if I'm honest, I'm way better at setting and achieving business goals than I am achieving relational goals. So I’d love your advice.”

This newsletter is about growing a legendary business (which I excel at) but this post is asking for help … How do I invest in a legendary family? People love to help so they were super helpful in the comments.

A clear CTA.

📸 A beautiful picture of my family. Who wouldn’t want to help me out after seeing my lovely family 😍

The Lesson for you …

Yes, continue to market and write about your problem and category. This should be the majority of your posts.

And from time to time throw in something real and vulnerable. This is different than what my mentor’s call the “Me Disease” — posts about how awesome you are, pictures of you doing deadlifts, selfies in first class (before you go to your seat in coach). I guess the difference of what I’m talking about is real vs fake.

POP QUIZ

CLASS DISMISSED

This week’s challenge …

What would an authentic post engaging your network look like this week?

The post I wrote was inspired by a post my friend Pablo shared 4 months ago.

Use his post or the one featured in today’s newsletter to craft your post.

When you take action, tag me on LinkedIn or send it to me via email. I’d love to see what you ship 🚢

This email was sent with Beehiiv

Until next Sunday,

— Danny

Was this post helpful?

Login or Subscribe to participate in polls.

Reply

or to participate.