Simple 3-step content framework

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THIS WEEK’S LESSON

A 3-part simple framework for creating content.

How do you approach creating content?

Because the imposter syndrome is a real thing.

Luckily, overcoming the imposter syndrome is simple, if you know where to start.

Here’s a super-simple process for creating more content than you know what to do with.

The process:

1. Collect stories

2. Create templates

3. Ship 🚢

Step 1: Collect Stories

You can collect stories in just 5-minutes a day. 59x Moth StorySLAM winner, Matthew Dicks, calls this “homework for life.” At the end of each day, identify something that happened — a 5-second moment where your life or mind was changed.

The key is to write down 2-3 sentences so you have just enough context to remember what happened. Writing too much is a mistake and will stop you from forming this habit.

Step 2: Create Templates

Templates are easy. Just notice the kind of content that you are drawn to … what catches your eye. Then think about why it works. From there turn it into a template like this.

This kind of famous person thread is a bit over done on X right now:

FAMOUS PERSON TEMPLATE:

Step 3: Ship 🚢

Collecting stories and creating templates are 99% of the work. The last 1% might be the toughest part of all. The last step is to ship.

Putting yourself out there is tough, but creating in public is the best way to figure out if you have something to say (or sell) that the market wants.

I’m working on a book right now with Jethro Jones. The topic: Ruckus Makers Reject the Premise.

We’ve collected our stories and have a template to get us going.

The template is simple:

• Premise we reject

• What the new premise is

• Story

• Picture to illustrate our thought

While we write the different sections — we’ll post online as we go.

There are 3 reasons why this works:

• Creating in public will show us how the market responds and the ideas to double down on.

• Creating in public will build anticipation for the book and create momentum to the book release.

• Creating in public will build our confidence and clarify our POV.

That’s it.

1. Collect stories

2. Create templates

3. Ship