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- 🏴☠️ Stop Creating Content From Scratch (Here's Your Content Gold Mine)
🏴☠️ Stop Creating Content From Scratch (Here's Your Content Gold Mine)
Danny Bauer
December 08, 2024 • Estimated Reading Time: 7 minutes
In partnership with
Hey — it’s Danny.
The average entrepreneur spends 20 hours a week creating content. But what if they're doing it all wrong?
Meet the "lazy genius" method that's helping business owners create 3x more content in half the time. The secret? Stop creating content altogether.
Confused? Keep reading to unlock the counterintuitive trick they're using...
First time reading? Sign up here.
OFF CAMPUS
🏴☠️ I like my TVs at a discount, but don’t discount coaching or consulting. Especially for Black Friday. Not if you’re legendary.
🧐 Masterclass in marketing: This thread does a nice job capturing marketing lessons in simple images.
🎁 Flattering: Spotify wrapped is almost here. And you know you’ve done something special when everyone starts to copy you.
🙊 Safety net: If you’re nervous about speaking, here is how the pros use notes.
🚢 On this day: FDR delivered his “Day of Infamy” speech (1941) and SpaceX became the first private company to successfully launch, orbit, and recover a spacecraft (2010).
A MESSAGE FROM PODPITCH
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Big brands like Feastables are already using it instead of expensive PR Agencies.
THIS WEEK’S LESSON
Stop Creating Content From Scratch (Do This Instead)
Here's a mind-blowing stat: 51% of entrepreneurs find creating content to be one of the most time-consuming tasks.
But what if I told you the content gold mine you're looking for is right under your nose?
Enter "Inside Out Marketing" - the lazy genius way to create killer content by simply documenting what you're already doing.
The "Aha" Moment
Remember those lesson plans you used to create? You'd break down complex topics into digestible chunks for your students. Now flip that script for your business.
Every client interaction, workshop, or coaching session is packed with content potential. Instead of starting from scratch, you're mining your existing work for marketing gold.
Here's How It Works
Think of your paid offerings as content factories:
1. Client Sessions: That breakthrough moment in your 1:1 coaching? Record it (with permission), transcribe it, and boom - you've got a podcast episode or blog post showing your expertise in action.
2. Workshops: Your last professional development session can spawn:
Social media tips from participant questions
Blog posts expanding on key concepts
Email newsletters highlighting success stories
Short video clips for LinkedIn or Instagram
3. Digital Products: Teaching an online course? Turn module previews into YouTube content. Share student wins as testimonials. Document your course creation process for behind-the-scenes content.
Why This Works (Especially for Former Educator Founders)
You already know that showing beats telling.
When potential clients see you in action - solving real problems, answering real questions - they get an authentic preview of your value.
I know because it’s working for me …
Some of my most listened to content right now is:
Plus, this approach solves the "what should I post about?" paralysis. You're documenting your expertise and creating content at the same time.
The Implementation Blueprint
1. Audit Your Offers: List everything you deliver to paying clients (or even free stuff where you create results for others).
2. Identify Content Opportunities: Where can you pull back the curtain?
3. Create a Documentation System: Simple voice notes, screen recordings, screen shots, or quick photos. AI is great here too, like Fireflies for virtual and Plaud to record in person (or phone calls on speaker).
4. Repurpose Strategically: Turn one piece of content into multiple formats.
I turn a case study interview into:
podcast
newsletter post
social post
blog post
Stop stressing about content creation. Start showcasing the amazing work you're already doing.
Your next viral post might be hiding in tomorrow's client call.
I'm going to host a paid 1-hour training on content creation for Former Educator Founders. Interested?Stop wondering what to write about and start writing stand out content and |
POP QUIZ
CLASS DISMISSED
Identify a breakthrough moment in one of your paid offerings this week and create a piece of content from it.
Example: I start all my coaching calls with a win. On a recent call, one client told me he captured $37.5K more value from a sales call because he implemented my pricing structure. And that will be a topic for a future newsletter soon.
This email was sent with Beehiiv
Until next Sunday,
— Danny
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