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🎁 Treat Yourself: A 2024 Special Holiday Gift Guide for Edupreneurs

Author

Danny Bauer
December 11, 2024 • Estimated Reading Time: 8 minutes

In partnership with

Hey — it’s Danny.

I usually hit your inbox once a week, but consider this your special holiday bonus — a double-shot of business wisdom: 10 books that'll transform how you think about building your education empire and the tech investments you can't afford to skip.

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2025 REQUIRED READING

Let me write descriptions for these books. I know most of them but let me add the authors for accuracy:

  1. 22 Laws of Category Design: A radical reimagining of the classic "22 Immutable Laws of Marketing," showing Former Educator Founders how to create and dominate their own category instead of competing in a crowded marketplace.

  2. Pattern Breakers: A revolutionary guide that shows you how to create exponential breakthroughs by thinking from the future backward, rather than making incremental improvements to what already exists.

  3. This Is Marketing: Do marketing that matters, focusing on building trust and serving your smallest viable audience — perfect for educators-turned-entrepreneurs who want to make a real difference.

  4. Snow Leopard: The first-ever writing guide through a Category Design lens, showing you how to become a truly differentiated creator by mastering Obvious & Non-Obvious content, monetizing in new ways, and creating a category of one for yourself.

  5. Perennial Seller: Learn timeless principles behind creating work that lasts, showing Former Educator Founders how to build something that stands the test of time rather than chasing short-term trends.

  6. Anything You Want: A refreshingly honest guide that demonstrates how focusing on helping your people and staying true to your values can build a multimillion-dollar business.

  7. One + One = Three: A masterpiece on creative thinking that shows how connecting seemingly unrelated ideas can lead to breakthrough innovations — crucial for educators looking to differentiate themselves in the market.

  8. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: Irrational human behavior actually is rational, and how understanding this paradox is key to creating magical transformations in your business and marketing.

  9. Steal Like an Artist: A manifesto for creativity in the digital age that shows you how to draw inspiration from others while developing your own voice — perfect for Former Educator Founders struggling with content creation.

  10. Business Model Generation: The definitive guide to creating, testing, and iterating business models, presented in a visual format that makes complex business concepts accessible and actionable.

  11. The Art and Business of Online Writing: A masterclass in modern digital writing that shows you exactly how to capture and keep attention in today's noisy world. Perfect for Former Educator Founders who want their message to actually get read, not just written.

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THIS WEEK’S LESSON

The Only Gift Guide That'll Make You Richer in 2025

Former teachers aren't known for splurging on themselves. But maybe they should be.

Most Former Educator Founders use free tools and DIY everything, convinced they're saving money.

Plot twist: That approach is actually costing them cash.

Here are three investments that'll stuff your stocking with cold, hard cash in 2025 …

🎄 Your Computer Is Your ATM (Stop Being Cheap)

Picture this: You're in the middle of a crucial client call when your budget laptop starts making sounds like a 747 taking off. The screen freezes. Your professional image? Melting faster than a snowman in Miami.

The math is simple:

  • A top-tier MacBook Pro: $2,000ish

  • Lost clients due to tech fails: Potentially tens of thousands

  • Tax write-off benefit: Priceless (okay, it's actually very calculable - ask your accountant)

Think beyond laptops. Quality microphones, cameras, and reliable WiFi are your digital storefront. Would you open a physical store with broken windows?

🤖 The $20 Time Machine

Here's a wild thought: Imagine telling someone in 1990 that for $20/month, they could access all human knowledge and have it organized exactly how they want it.

They'd remortgage their house.

Yet here we are, with Former Educator Founders saying things like:

  • "ChatGPT's free version is good enough"

  • "I'll wait until AI gets better"

  • "It's too expensive"

Meanwhile, your competitors are using premium AI tools to:

  • Create content 5x faster

  • Design curriculum in minutes

  • Generate a month's worth of social posts over lunch

The world has changed. Don’t be left behind. We are living the day like when the internet first came on the scene. This is your opportunity.

🎯 The Expensive "Savings" Plan

Want to hear something painful?

A Former Educator Founder spent 9 months creating their first digital course from scratch. They bought cheap recording equipment, filmed everything three times due to quality issues, and struggled through course platform setups. Total cost in DIY tools and lost time? About $3,000 and three-quarters of a year.

Their competitor? Joined a $5,000 course creation program and launched in 8 weeks — with better production value, stronger marketing, and a wait list of eager customers.

The real cost wasn't the cheap equipment – it was missing out on 7 months of serving students and generating revenue.

Why do smart people make this mistake?

  • Pride ("I can learn this myself")

  • False economy ("I'm saving money")

  • Teacher mindset ("I should know how to do this")

But here's the truth: Every successful entrepreneur's journey can be traced back to three things:

  • The right mentors

  • The right community

  • The right education

You can't DIY to half-a-million or seven figures.

And if you’d like some help hit “reply” …

I’m going to take on (up to) 3 “perfect fit” clients in 2025.

The Bottom Line

This holiday season, instead of another scented candle or cozy sweater, give yourself the gift of serious business tools. Your future bank account will thank you.

BTW: All these investments? Tax deductible. Happy Holidays, indeed.

POP QUIZ

CLASS DISMISSED

Hope you enjoyed this special edition. If you did or didn’t, let me know in the survey below 👇

This email was sent with ❤️ + Beehiiv

Until next Sunday,

— Danny

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