The Magic Is in the Mundane

Author

Danny Bauer
May 18, 2025 • Estimated Reading Time: 5 minutes

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Hey — It’s Danny.

In today’s newsletter:

  • Why you should build a boring business

  • Great apps for running your business

  • One of my favorite books of all time

  • And are you Ruckus Maker Media partnership material?

First time reading? Sign up here.

OFF CAMPUS

  • 🏨 The Ritz: This 5-star hotel worker made some interesting observations of wealthy vs lower-class guests. Worth the read because one of my favorite books of all time is mentioned.

  • 📚 Hall of Fame Read: Speaking of one of my all time favorite books — That’s Essentialism. If you haven’t read that yet, order it today. Focus on The Vital Few.

  • 🤝 Partner Material? I’m building Ruckus Maker Media and looking for strategic partners in the education space. Book a call to explore how we might work together in a mutually beneficial partnership.

  • 📲 An App for That: Co-founder of The Morning Brew shares his top tools to run a business. I’m going to play with Distro soon.

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THIS WEEK’S LESSON

Boring Businesses Win

Everyone loves to talk about brilliant ideas. The big ones. The disruptive ones. The billion-dollar overnight successes.

But here’s the truth nobody hypes on your X feed: Boring businesses are the ones that actually work.

At the beginning, everything feels slow. You build your thing. You launch it to the world. You expect applause.

Instead? Crickets. No traffic. No customers. No feedback. Nothing.

That’s the moment most people spiral.

  • "Maybe I picked the wrong idea…"

  • "Maybe I need to pivot…"

  • "Maybe this was all a mistake…"

So they pivot. And pivot again. Until eventually, they burn out — convinced they just weren't cut out for this.

But here’s what most success stories have in common: They stuck with something simple.

They delivered consistently. They showed up when it felt invisible. They got a little bit better each week.

Momentum didn’t happen on Day One. It didn’t even show up on day 100.

Momentum shows up after you keep doing the boring stuff longer than everyone else.

It’s showing up before anyone cares. It’s emailing before anyone replies. It’s improving your offer before anyone is buying.

And eventually? People start paying attention.

They say patience is a virtue. In business, patience is a competitive advantage.

Or as my business coach once said:

"Making money is boring. Making a lot of money is really boring. It's just doing the fundamentals, over and over and over again."

There’s no viral hack. No secret unlock. No magic strategy.

Just boring businesses, boring fundamentals, and boring consistency.

That's the formula that looks impressive to everyone who gave up while you stuck around.

POP QUIZ

CLASS DISMISSED

Most founders compete in crowded markets, chasing hacks.

But the ones who win? They build a category—and then commit to fundamentals long after it’s trendy. If that’s the kind of business you want, let’s explore working together.

This email was sent with ❤️ + Beehiiv

Until next Sunday,

— Danny

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